Based on Shadlee principles, bold
photography style was created for
shadlee brand.
Few examples of first Shadlee
package designs - the aim was
to keep the packages bold,
colourful and recognizable in
the market while taking
advantage of the visual
resource of the brand.
First Shadlee catalogue based on
the brand essence.
Based on Shadlee brand principles,
above-the-line communications
were designed.
The year 2006, we decieded to
uplilft the packages and products
by introducing white backgrounds
with colour blocking to the work.
“to represent the freshness of
each product, we started hand
sketching and painting the
products in free style way.”
