Design, art direction and illustration
for the branding of Damoon-e-kish, a
shopping mall in Kish Islands. The
identity is designed from one simple
shape: circles which form squares
into each other to create the mall's
architecture, movement and chaos in
the shopping mall.
Creating the identity and range of
collateral that includes; stationery,
iconography, signage system,
packaging, environmental branding
and brand guideline booklet. The
entire branding system is based on
the circles, from the logo mark, to
dozens of patterns, icons. This
system invites surprise, boldness,
and flexibility across al l the visual
language.
Developing Food Court identity by
using iconography style and master
identity. Developing all the packaging
and menus based on the visual
system. Using the vibrant orange
color for freshness and e xcitement.
